The next two years , more than half of diamond electric supplier closing industry is facing a major

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Guangzhou Tianhe has a But has shrunk depleted stationed here Diamond brand: dismantling in the first half of this year. The industry believes that more than half of the online diamond sales Chamber of Commerce will be eliminated in the next two years, the whole industry is facing a major reshuffle of the growing pains. several floors brings together nearly 10 diamond electric supplier called the rise and development of the business brand. Investigations show that diamond e-commerce in the country, began to emerge around 2002 had a Peaked in 2010, Victory Plaza, the number of diamond brand in the floors of the 22 floor, 23 floor, 49 floor, brought together nearly 10 Diamond Experience Center, a public domestic diamond net sales brands have settled here, such as diamonds bird, Opel Korea, Zhuosi Hua, drill a lot. The competition followed them into the white-hot stage.

The magnificently decorated showroom, one-on-one sales service, and diamond jewelry store's sales is no different. At that time, in addition to the the Guangzhou Tianhe Victory Square, in the country more than 10 cities including Beijing, Shanghai, Shenzhen and other have office space in the Diamond Experience Center. experience stores have dismantling deal bleak However, two years after, 4 Diamond Experience Center. The Was buried in the diamond net sales of the business district in downtown brands are caught in a great dilemma, passenger volume of the average daily intake of the wedding off-season is not even over 10, the turnover is very bleak. Most of the businesses website rate is not reduced to a furnishings. an unofficial statistics show that there are nearly 2000 online diamond sellers in the fight, and the formation of the scale of the online diamond sellers have exceeded 100, the industry is fiercely competitive.

The past two years due to various reasons, the diamond network marketing companies generally profit of only 10%, the maximum does not exceed 20%. Many network dealer due to poor management, faced the dilemma facing the possibility of closing down operations slightest mistake, while quietly withdraw from the market, there are also many. blindly follow the trend is difficult to achieve sustained profitability According to Diamond birdie co-president Xu Xiao revealed that lead Diamond electricity providers survive so difficult? Difficult to achieve sustained profitability; second is not resolve tourists pioneering the problem. Xu Xiao believes that shoppers randomness bigger, more customer purpose to the office to buy diamonds, they tend to go straight to the minds of the brand experience center, rarely stay in the other floors. Lack of visibility, yet to establish the good reputation of the brand is difficult to attract customers in the past. As a result, the source can not quickly open up, operators gradually into a since 2008, competing in the face of traditional jewelry industry, the original wholesale diamond wholesalers and retailers do traditional channels would like to have a share of net sales, and so have to shop online.

Although these businesses are also imitate the So, more and more businesses choose online open Experience Center Experience Center opened in the secret office, it is difficult to open up the situation. despite inject some diamond e-commerce brand well-known international investment group, continuous multi-million dollar funding rounds, but not necessarily back to life. Which on the one hand because the investor does not strategy Layout risk prediction, all bets are off if there are problems. The other reason is that experience the shop itself positioning is not accurate, taken on the business model of the Most diamond e-commerce brand So far, the industry can not achieve sustained profitability, many are still in line between life struggling. Related data show that: many traditional jewelers experience store monthly income is only maintained at 30 million, Internet, electricity providers experience store is maintained at 50 million. Total expenditure of a variety of cost, obviously to make ends meet.

domestic diamond net sales brand diamond birdie and BLOVES ring network were given $ 50 million and 100 million yuan venture capital since last year, more than half of diamond electric supplier closed in the next two years after Kelan Diamond foreign confirm the completion of the tens of millions of dollars level financing. With the power of capital, the diamond bird, Kelan, BLOVES business success squeeze into the first tier. Some people say, traditional jewelers also fought in the electricity supplier, but the tail catastrophe U-turn is an indisputable fact. The traditional jewelery the network adaptability may not be keeping up with the pace of development of the network mature jeweler.

rounds of funding sequentially injected, the diamond net sales are with the power of capital investors heading for the fast lane, and distance themselves from the competitors. Lack the capital to promote the small and medium enterprises will face brutal competition situation. Capital to push men China online shopping jewelry industry has begun to undergo fission. Domestic jewelry marketing expert Mr. Wang believes that more than half of the online diamond sales Chamber of Commerce will be eliminated in the next two years, the whole industry is facing a major reshuffle of the growing pains.