Chinese jewelry luxury jewelry brands premium ,

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Abstract: jewelry natural luxury, it is a unique, rare, exotic. But also a precious jewel, compared with ordinary brand, from the big international luxury products, will the premium several times or even several times sales. Category of luxury goods such as clothing, bags, their value is relatively low, higher value-added brands, and itself has a high value of the jewelry category even more to have a unique means to achieve high premium brand. The luxury jewelry need to do brand marketing? The face of China's huge spending power and ignorant of the jewelry consumers, the brand of the dialogue with the Chinese consumers? Please look at the current period. in recent months, the luxury jewelery show in Beijing and Shanghai Changba me play.

Bulgari, Van Cleef & Arpels, Chanel, Harry Winston jewelry brand have come up with their own look Jiabao, luxury jewelry brand for a time formed a the raw material in terms of the distinction between the jewelry is not large, but different brands sell different prices, the secret lies in the different brands to create a different premium. The luxury jewelry biggest names are in the Chinese market early investment stage, optimistic about the market potential in the future for many years. get together Graf top diamond known in the industry, according to the original plan, Graf intends to raise up to $ 1 billion in Hong Kong IPO. capital market's short-term fluctuations, however, can not conceal the light of China's jewelry market, the jewelry industry's biggest names in one of the best jewelry after another, carefully crafted jewelry exhibition in Beijing, Shanghai, the talk about the long history of more than a century to the Chinese people listen.

Bulgari in Shanghai (11.66, -0.27, -2.26%) the Aurora Museum's exhibition ended. As a review of the 125-year history after Bulgari has been on display in the National Museum in Beijing. Bvlgari not only worked tirelessly to do in China, two exhibited different exhibits. 2009 exhibition in Rome, Bulgari exhibition of more than 540 pieces of jewelry in China, Bulgari collection exhibited up to more than 600 exhibits. except Bulgari, Cartier, Chanel, Harry Winston in China actively and low-key exhibition. newspaper reporter, the interest and commitment of the jewelry brand for the Chinese market is still continuing. Exhibition do they the 20th century, 80 years ago, China's jewelry industry is basically at a standstill.

The industry experienced a recovery period of about ten years, after the 1990s, China's jewelry industry is developing rapidly, especially in the last decade, China's jewelry market has entered a stage of rapid growth. Reporter learned that, in many European luxury jewelry brand after 2000 opened the first store in China, and some brands in fashion, perfumes to enter the Chinese first franchise boutique jewelry watch is only in recent years gradually opened. a European luxury brand dealer that the reason why the jewelry brand has a history story. After entering China, the first step is to take the image of good shape, and then began to do business, that is the first to tell Chinese consumers, what is the DNA of the brand, and then began selling. Do show a more subtle way.